With the advancement of the Internet economy in recent years, Zhang Junjie and his team have tried to integrate the products of their community business into it by using short videos, livestreaming, and other popular marketing methods to introduce his village life to the world.
Vietnamese e-commerce anchor Luong Thi Hong Thom routinely performs shopping livestreaming in Dongxing, a border city in south China's Guangxi Zhuang Autonomous Region, bringing quality products to her Vietnamese fans on TikTok's online sales platform.
Short-video platform Douyin and e-commerce giant Alibaba Group's online marketplace Taobao have invested significantly to attract top-notch livestreaming hosts as part of a broader push to gain a new group of users and bolster sales of products online, industry experts said, amid intensifying competition in China's burgeoning e-commerce livestreaming segment.
In the livestreaming channel of Yang Weiyun, no singing or dancing is performed nor are products sold. Yang teaches pinyin, reading and writing, something that has been most familiar to her for the past 50 years. The difference is her students are mostly adults.
A recent report by MyCOS, an education consulting and research institute in Beijing, shows that 4.2 percent of the college students surveyed who graduated in 2021 took flexible jobs, 30 percent of whom work as livestreamers or in new media.